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Marketing for Hospitality and Tourism
KOTLER, PhilipBOWEN, John T.BALOGLU, Seyhmus

CONTENTS Part I Defining Hospitality and Tourism Marketing and the Marketing Process 1 Creating Customer Value and Engagement Through Marketing for Hospitality and Tourism 2 Services Marketing C…

Edition
8
ISBN/ISSN
978-1-292-36351-6
Collation
686p.; 21.5 x 27.5 cm.
Series Title
-
Call Number
R 338.4791068 KOT m
Availability1
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Perpustakaan Politeknik Negeri Bandung Nomor Pokok Perpustakaan 3217022C0000001 Gedung H Lantai 1 Jl. Gegerkalong Hilir, Desa Ciwaruga, Kecamatan Parongpong, Kab. Bandung Barat 40559Provinsi Jawa Barat Telepon (022) 2013789 ext:178 Faksimile (022) 2013889 Email : lib@polban.ac.id WhatsApp : 0821-1020-3024 Instragam : @polbanlibrary Facebook : Perpustakaan Polban YouTube : Perpustakaan Polban Jam Pelayanan Senin s.d. Jumat : 08.00 s.d. 16.00 WIB Istirahat Jumat (Tutup) : 11.00 s.d. 13.00 WIB

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