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Services Marketing: Integrating Customer Focus Across the Firm
ZEITHAML, Valarie A.BITNER, Mary JoGREMLER, Dwayne D.

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all compani…

Edition
7
ISBN/ISSN
978-1-260-08352-1
Collation
xxviii, 514p.; 20.5 x 25.5 cm.
Series Title
-
Call Number
658.8 ZEI s
Availability1
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cover
Services Marketing: Integrating Customer Focus Across the Firm
ZEITHAML, Valarie A.BITNER, Mary JoGREMLER, Dwayne D.

Part 1 Foundation for Services Marketing Chapter 1 Introduction to Services Chapter 2 Conceptual Framework of the Book: The Gaps Model of Service Quality Part 2 Focus on the Customer Chapter …

Edition
6
ISBN/ISSN
978-007-108696-7
Collation
xxvii, 642p., Biblio., Illust., Index. 20 x 25.5 c
Series Title
-
Call Number
658.8 ZEI s
Availability1
Add to basket
View DetailCite

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Perpustakaan Politeknik Negeri Bandung Nomor Pokok Perpustakaan 3217022C0000001 Gedung H Lantai 1 Jl. Gegerkalong Hilir, Desa Ciwaruga, Kecamatan Parongpong, Kab. Bandung Barat 40559Provinsi Jawa Barat Telepon (022) 2013789 ext:178 Faksimile (022) 2013889 Email : lib@polban.ac.id WhatsApp : 0821-1020-3024 Instragam : @polbanlibrary Facebook : Perpustakaan Polban YouTube : Perpustakaan Polban Jam Pelayanan Senin s.d. Jumat : 08.00 s.d. 16.00 WIB Istirahat Jumat (Tutup) : 11.00 s.d. 13.00 WIB

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