Events Marketing Management: A Consumer Perspective
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is…
- Edition
- -
- ISBN/ISSN
- 978-0-415-53358-4
- Collation
- x, 292p.; 17.5 x 24.5 cm.
- Series Title
- -
- Call Number
- 394.2 REI e
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