Strategic Marketing: Decision Making and Planning
Part 1 Introduction 1 The Changing World of Marketing 2 Strategic Thinking and Strategic Decision Making Part 2 Identifying Strategic Opportunities 3 Strategic Analysis Part 3 Strategy Dev…
- Edition
- 4th edition
- ISBN/ISSN
- 978-0170241236
- Collation
- xiv, 289p., Illust., Index. 18.5 x 25.5 cm
- Series Title
- -
- Call Number
- R 658.802 REE s
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