Marketing for Hospitality and Tourism

CONTENTS Part I Defining Hospitality and Tourism Marketing and the Marketing Process 1 Creating Customer Value and Engagement Through Marketing for Hospitality and Tourism 2 Services Marketing C…

Marketing and Managing Tourism Destinatios

Edition

1

ISBN/ISSN

978-0-415-67250-4

Collation

xxxiii, 596p.: Index. 17.5 x 24.5 cm

Series Title

-

Call Number

338.4791 MOR m

Pengantar Pemasaran Pariwisata

DAFTAR ISI Bab 1 Pengertian dan Lingkup Kegiatan Pemasaran Bab 2 Pengertian dan Sistem Pariwisata Bab 3 Pasar Produk Pariwisata Bab 4 Konsep dan Pendekatan Pemasaran Pariwisata Bab 5 Perencana…

Komunikasi Pemasaran Terpadu dalam Industri Pariwisata

DAFTAR ISI Bab 1 Pariwisata Bab 2 Komunikasi Pariwisata Bab 3 Pemasaran dan Pemasaran Pariwisata Bab 4 Komunikasi Pemasaran Terpadu Bab 5 Direct Marketing dalam Industri Pariwisata Bab 6 Sale…

The Business of Tourism

The tourism industry is in a constant state of flux, where trends and attitudes are frequently susceptible to outside influences, including factors such as technological and economic change. The Bu…

Anatomi Pariwisata Indonesia

Edition

-

ISBN/ISSN

979-665-013-4

Collation

xxii, 218 hlm.

Series Title

-

Call Number

338.4791 YOE a

Strategi Pemasaran Hotel

Edition

-

ISBN/ISSN

979-655-461-5

Collation

13,5x20 Cm, xvii, 181p.; bibl.

Series Title

-

Call Number

338.476474 YOE s

Economi Pariwisata : Sejarah dan Prospeknya

Edition

-

ISBN/ISSN

-

Collation

150 p.

Series Title

-

Call Number

338.4791 SPI e

Paket Wisata: Penyusunan Produk dan Perhitungan Harga

Edition

-

ISBN/ISSN

978-602-289-027-0

Collation

xii., 124p., Illust., 16 x 24 cm.

Series Title

-

Call Number

338.4791 NUR p