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Metode Riset Pemasaran



Bab 1 Pengantar Riset Pemasaran
Bab 2 Proses dan Problem Riset
Bab 3 Kerangka Teori dan Hipotesis
Bab 4 Pengantar Desain Riset
Bab 5 Percobaan dan Uji Pasar
Bab 6 Data Sekunder
Bab 7 Observasi, Fokus Group, Wawancara, dan Teknik Protektif
Bab 8 Metode Survey
Bab 9 Pengukuran Variabel
Bab 10 Pengukuran Sikap
Bab 11 Pendesainan Kuesioner
Bab 12 Desain Sampling
Bab 13 Penentuan Ukuran Sampel
Bab 14 Analisis Data Dasar
Bab 15 Uji Hipotesis
Bab 16 Analisis Regresi Bivariat dan Korelasi
Bab 17 Regresi Berganda, Regresi Logistik, dan Analisis Faktor
Bab 18 Laporan dan Presentasi Riset
Bab 19 Etika Riset


Availability

5555130286658.83 SUH mPusat (Sirkulasi)Available

Detail Information

Series Title
-
Call Number
658.83 SUH m
Publisher Alfabeta : Bandung.,
Collation
xii, 416p. 16 x 24 cm
Language
Indonesia
ISBN/ISSN
978-602-289-056-0
Classification
658.83
Content Type
text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Detail Info
-
Statement of Responsibility

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