Image of Marketing Management: The Big Picture

Text

Marketing Management: The Big Picture



Chapter 1 Tools and Responsibilities
Chapter 2 The Business Objective
Chapter 3 The Marketing Objective: Customer Focus
Chapter 4 Source of Volume: Competitive Focus
Chapter 5 Segmentation
Chapter 6 Targeting
Chapter 7 Positioning
Chapter 8 Product
Chapter 9 Service as Product
Chapter 10 Marketing Communications
Chapter 11 Pricing
Chapter 12 Channels
Chapter 13 Integrated Market Research
Chapter 14 Marketing Metrics


Availability

5555129936658.802 NOR mPusat (Sirkulasi)Available but not for loan - Missing

Detail Information

Series Title
-
Call Number
658.802 NOR m
Publisher John Wiley & Sons : Hoboken.,
Collation
xxv, 405p., Index. 19 x 23.5 cm
Language
English
ISBN/ISSN
978-1-118-01455-4
Classification
658.802
Content Type
text
Media Type
-
Carrier Type
-
Edition
1
Subject(s)
Specific Detail Info
-
Statement of Responsibility

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No other version available




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