APA Style

KOTLER, Philip ; ARMSTRONG, Gary. (2014). Principles of Marketing (15). Harlow: Pearson Education.

Chicago Style

KOTLER, Philip ; ARMSTRONG, Gary. Principles of Marketing. 15 Harlow: Pearson Education, 2014. Text.

MLA Style

KOTLER, Philip ; ARMSTRONG, Gary. Principles of Marketing. 15 Harlow: Pearson Education, 2014. Text.

Turabian Style

KOTLER, Philip ; ARMSTRONG, Gary. Principles of Marketing. 15 Harlow: Pearson Education, 2014. Print.